RFM analysis for e-commerce

Segment your entire customer history. Use your segments everywhere.

RFMcube analyzes every order from your e-commerce, turns them into ready-to-use RFM segments and automatically syncs them with the marketing tools you already use.

9.5%Churn ratecustomers inactive beyond a certain horizon
39%Retention ratecustomers who came back to buy
€ 85.40Average customer valueaverage total spend, full history
Loyal customers 15%
Watch list 14%
Developing 13%
Lost 12%
Promising 10%
Potential loyalists 7%
Champions 5%
Needs attention 5%
At risk 5%
Others 14%

✨ Also includes an AI assistant that suggests the right strategy and builds advanced segments for you.

Integration

Connect your e-commerce in one click

  • Connect Magento, Prestashop, WooCommerce or Shopify with an API key and a username — no code required.
  • Sync your entire order history on your own, updated every day.
  • Have a proprietary platform? You can still connect, with our open APIs.
app.rfmcube.com/connectors/recreate
Connector connection screen, with platform, credentials and connection testChart of new and returning customers over time
app.rfmcube.com/dashboard
RFMcube dashboard with the Recency, Frequency and Monetary funnelPareto chart: the top 20% of customers generate 68% of revenue

Full history

Know the full history, not just the last order

  • Analyze your customers' entire order history, not just the last 30 or 90 days.
  • Every customer is scored on Recency, Frequency and Monetary — updated in real time.
  • Instantly spot VIP customers, at-risk customers, dormant customers, new customers.

Advanced segments

Unlimited customization

  • Cross RFM scores with real purchase data: categories and brands bought, shipping province, coupons used.
  • Build advanced filters tailored to your business, not generic segments that look the same for everyone.
  • Find customers who only buy on sale, loyal customers of a single category, customers ready for upsell.
app.rfmcube.com/dashboard
Treemap of RFM segments with the customer distribution per groupAdvanced order filter: product category contains Shoes and brand equals Nike
app.rfmcube.com/integrations
RFMcube integrations page with email marketing and advertising connectedPopup to sync a segment with an integration, e.g. Mailchimp

Platform-agnostic sync

Segments go wherever you need them

  • Send the segments found on RFMcube to email marketing, Facebook Ads and other tools via API.
  • We don't lock you into one ecosystem: RFMcube is the segmentation engine, your marketing stack stays yours.
  • Data alignment is automatic and runs daily: zero maintenance.

AI Assistant

A marketing consultant that never sleeps

  • Ask questions about your customer history in plain language and get strategic advice, not just numbers.
  • Ask it to create an advanced segment: the assistant configures it for you, ready to save.
  • It spots anomalies and opportunities on its own, like a drop in retention or a group of customers to win back.
app.rfmcube.com/assistant
Which customers are at risk of becoming inactive?
182 "Loyal" customers haven't purchased in over 45 days, above their usual average. Worth a targeted outreach before they slip into "At risk".
Segment "Loyal customers to win back" created — 182 customers
Segment at-risk customers by purchase category
Here are the 5 at-risk customer segments, broken down by main purchase category:
  • Electronics64 customers
  • Apparel48 customers
  • Home & Garden37 customers
  • Sports29 customers
  • Beauty22 customers

Pricing

One plan, every feature. Fits your e-commerce.

No artificial tiers or features locked behind a higher plan: you pay based on how many customers and orders you analyze, not on what you're allowed to use.

Calculate the price for your e-commerce

Set your total customers and monthly orders: the price updates automatically right below.

Includes
additional fields
Includes
third-party integration

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* VAT excluded
** Savings calculated over 12 months of subscription

Frequently asked questions about pricing

Are there any installation or activation fees?

No. Unlike other software, RFMcube has no additional setup fees: the payment is yearly and already includes integration, assistance and technical support for the whole year.

What does the price depend on?

The price varies based on the number of customers and orders in your e-commerce: the larger your history, the more value you extract from segmentation, and the plan scales accordingly.

Do I need to handle the integration myself?

No. The only thing you need to provide is access to your e-commerce history: we take care of the integration, the sync and the segment configuration.

Can I try RFMcube before subscribing to a plan?

Yes, you can request a free demo to see your real data segmented before deciding.

Want to see it on your own data?

Connect your e-commerce and instantly discover the real segments in your customer history, with the exact price for you.

Start Free Trial

Trusted by

EurospinFarmacia SempliceNero RistrettoNaj-OleariEuro CompanyAlce Nero

“RfmCube is easy and intuitive! It lets you quickly analyze a large volume of data and segment customers from many different angles! It’s helping us a lot to plan commercial strategies for every type of customer, with great benefits for our e-commerce.”

Alessia Corigliano – Ecommerce Specialist, Callipo Spa

“For our first send on August 5th, targeting dormant customers during an off-peak period for our products, we’ve had 50 orders so far for a total of €3,300. For our numbers that’s really a great result!”

Michela Ballasina – Ecommerce Manager, Relaxsanshop.it
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