Case studies
Retention marketing: your loyalty system and customer love
In one of our previous articles we managed to learn what retention marketing is, the way it works, its benefits and costs, as well as calculation of…
Blog
Guides, case studies and strategies for your e-commerce
Integrations, RFM segmentation and retention marketing: everything you need to really know your customers.
Case studies
Catch-all guide on your customer base RFM analysis
In this article we will review RFM analysis at the core of which lie behavioural factors of customers segments. The method of RFM analysis allows you…
Strategy
Top 10 customer retention strategies worthy of your attention
It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of…
Strategy
What is Customer Segmentation and why your business is in need of it
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience.…
Strategy
All you need to know about Customers Lifetime Value: a quick guide
There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some…
Strategy
Order status mapping Guide
RFMCube maps the order statuses that are used on your e-commerce. At the base, the transitory states are distinguished, which are intermediate states…
Case studies
Case Study #Myselleria.com
in collaboration with the partner agency: Ecommerce School d.o.o. The problem Myselleria.com is an online shop specializing in sales of articles and…
Integrations
How to connect Prestashop with Rfmcube
In this guide you will see how to synchronize Rfmcube with Prestashop. Synchronization has the dual function of downloading full order history and of…